Airlines, Price Wars, and Branding
BUNDLE SERVICES RIGHT BEFORE YOU START THE WAR. HAVE CAPACITY RADY TO TAKE ON NEW CUSTOMER BASES AS COMPETITORS LEAVE THE MARKET. CREATE A MASSIVE DIVERSION RIGHT BEFORE YOU START SO THEY WILL NOT SEE IT COMING. LOWER PRICES BY ONLY 60% OF WHAT YOU CAN, SAVING FORTY FOR LATER, WHEN THE REAL WAR BEGINS. GET THE INDUSTRY TO AGREE ON PRICES AND CUSTOMER SERVICE ISSUES BEFORE YOU ATTACK.
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A Look at Fractional Jet Ownership
If you decide that fractional ownership is for you, be warned, you should thoroughly investigate the pilot training, safety procedures, aircraft, and management services that each company offers before making a decision. Fractional shares start at 1/16 of a share, which can be as low as $369,875 in a Hawker 400XP. Nothing says success like the ability to roll out of bed, take a shower, eat a nice breakfast - all while you cut through the air at 528 mph. The Marquis Jet Card starts at $109,900 for 25 hours in a Cessna Citation V. In fact, the BBJ is even available with a boardroom, bedrooms, and a shower.
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